Designlump, led by product designer Chifen Cheng, explores creating everyday objects to furniture. I led the development of the Pebble collection by leveraging visibility on e-commerce sites through writing, photography, art direction and advertising. I also identified the target market and conducted market research to design and increase brand awareness in Canada and the US for the "Focal Point" lamp.
Creative Director: Chifen Cheng
Spectrum, was Concordia University’s 2016 year-end graduation show. Hundreds of spectators were in attendance. I led a team of 4 designers to successfully execute the way-finding system for the exhibition. The objective was to have patrons navigate their way to the show with ease. I coordinated all aspects of the production of the panels, from brainstorming, prototyping, deployment, and setup.
Euro Bagel Cafe is a small business that needed a branding strategy for print and the web. The cafe prides themselves on making home-made goods and friendly service, in a vibrant neighbourhood in Vancouver, BC. Since launching the website in March 2017, the business has seen an increase of 15% in food pick up and delivery.
Renwil began operating in 1967 in a small studio in Montreal and focuses on designing art in-house. Since then, the company has grown and I coordinated studio photoshoots to photograph new and existing products, to showcase on their website and printed material to increase online visibility for customers and buyers.
Apphelp believes in bringing the human element to cloud services. During their transition period of taking over from their previous subsidiary, Radialpoint, I launched and developed the rebranding of their site via wireframes, mockups, whitepapers, and presentations.
Work for AppDirect
Team lead: Derick C.
Corps Humain (Human Body) is a company that focuses on health and wellness for everybody. The objective was to create a simple, clean and sophisticated logo. I spearheaded a jumpstart to their branding by designing and developing this logo.
Vivino is trusted by 26 million for wine ratings, prices and hassle-free shopping. This project was an interactive Mother's Day quiz to find out which wine pairs best for which mother! The quiz garnered a big online presence, since it had thousands of views online and was shared on Facebook and Twitter.
Work from SEE-Design
Art Director: James S.
I believe it takes a lot of practice to hone in on one's skills and to challenge oneself to create good habits. Daily UI allows me to take some time out of my day (roughly 20 minutes to 1 hour) to focus on creating the daily objective pertaining to UI design. Feel free to reach out to give me any feedback or suggestions!
I produced and delivered this video, which was selected for the $1500 RED Academy Impact Scholarship.. The application was open nationwide to anyone 18 years and older. The objective was to create a 60 second video that outlined how I would make an impact as a student in their UX design program.
A creative editorial photo shoot that portrays the sentiments of Rupi Kaur in "The Thing Worth Holding Onto Would Not Have Let Go".
Art Direction - Aina K.
Photography - Lawrence C.
HMU - Aniya N.
Styling - Daniela B.
Model - Brooke H.
Producers - SJ A. & Eliza N.
Location - Inkast Studio
I was interested in exploring the use of 3D shapes to play with and to compose a series of posters to showcase the process.
The Vinetta Project is an elite event ecosystem and deal flow pipeline that supports high growth female founders. I designed an infographic for their "Chapters" section of the website to showcase the growth of their company.
In collaboration with Aina K.
momento seeks to connect to those who see themselves as wanderlusters. These series of postcards are individually designed and screen-printed. They are bound and perforated to make it easy to tear off, and send to friends, family, and loved ones. Accompanying the set of postcards are matchboxes that serve to remind us that language is what universally connects us, but may also constrain us to others.